Newsta

⟐ What is?

Newsta is a news portal that wants to offer news content that can be consumed in a short time for white-collar people who have difficulty in following the agenda.

⟗ Problem

It was a top priority for the Newsta team to help users shorten the amount of time they spend on reading habits, while at the same time maximizing the life cycles in the service and ensuring that they remain stable even if they are not long inside.

𝝮 Solution

The workshops that were organized in collaboration with the Newsta team, which will be consumed in a short time, with the motto of coffee news, based on the Hook Canvas method of Nir Eyallers. Thanks to this method, the behaviors of users who do not have time but who consume news in certain time zones and are likely to consume within the day were categorized as creating different characters. 

Thanks to the scoring criteria based on the interests and daily news consumption of the created characters, a gamification has been created that allows them to receive different badges for various news categories and reward them with specific carrots in return.