DeFacto

⟐ What is?

DeFacto is a leading clothing store chain in Turkey that was founded in 2005 with the aim of bringing a fresh perspective to Turkish fashion and reaching consumers around the world.

⟗ Problem

Although DeFacto constantly updates its product style, its e-commerce experience was in contrast to its products. Moreover, due to having different design languages on different platforms, DeFacto was in need of a single e-commerce experience for new and different platforms.

𝝮 Solution

Together with the Userspots team, I created a sleek and minimalist interface design that would provide users with a new DeFacto experience on both desktop and mobile applications. I transformed the Low-Fi prototypes that were created as a result of the research and development work done by the Userspots team into an actual interface design.